BookMyShow, launched its charity initiative BookASmile with a vision to support special causes
and enrich the lives of the less fortunate across India through "entertainment-led experiences''. BookASmile invests a lot of energies to support NGOs and charity organizations to ensure that
they are privy to opportunities, activities and experiences from across genres like Cinema, Sport,
Theatre, Music & Arts. The initiative has gained momentum since 2014, and grown today to touch the lives of millions across India.